Denotation and Connotation
- They are media words and used when analysis certain media forms.(still or moving)
- They are used to target specific audiences
Connote = connotes, implies, connotation, represents, symbolises, indicates,
insinuates etc.
PDC
Media
Analysis
The
ultimate media paragraph
P …
Point
D…
Denotation
C…Connotation
Point
-
State what textual analysis
section I am analysising
- Sound?
- Mise en scene?
- Cinematography?
- Editing?
Denote
- What you see?
- Specific example from the extract
- You must use sound, Mise en scene, editing and cinematography terms
- Your example should be specifically from the extract
- Describe as though the examiner has never seen the extract
Examples
The
cinematography denotes a close up of a woman
eye.
Denoted
in this extract is the use of red within the Mise en
scene
Illustrated
in the next clip is…
The juxtaposition
of the man and woman is portrayed within the editing.
Connotation
- What it means
- What’s the representation?
- What do you think the deeper meaning is/ what does the director want the audience to interpret?
- The connotation of this close up is…
- The colour red within the Mise en scene signifies…
- The cross - cutting represents…
PDC Example
The cover of this album is of a well-known indie pop artist.
Ed Sheeran is illustrated on the cover with one hand over his eye
and the other one closed featured on an abstract chequered background. His
facial expression appears to be relaxed. Located on the top left hand corner is
his name in the typography of handwriting.
The connotation of this cover symbolises the peace and carefree
emotions that should be compelled when in uncomfortable situations. The
background uses a variety of colours to show the possible chaos surrounding the
artist.
Representation is when you
want to re-create an image
Every representation is
different
People are different
Personal lives
Experiences
- Each representation is as unique as the person who creates it.
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